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Digital Design Passive Income

Passive Income Digital Design Bootcamp - Choosing a Market

by Tanya McCarthy 17 Oct 2019

Passive Income with Digital Design is an ever growing market. With more and more people doing DIY crafts, creating digital websites, planners, other tools for social media, and more, the possibilities are endless. Watch the video below to get started with Choosing Your Market. 

Don't forget to Join my Facebook Group and Subscribe to my YouTube Channel for more updates.



The digital market has been growing exponentially and people are constantly looking for pre-created designs, templates, themes, fonts and more. The first step in starting your business is Choosing your Market. That is why I have decided the first lesson of boot camp is deciding just that. Your market. 

A lot of people start out with a myriad of ideas, but by not choosing one and tackling too much, you can get overwhelmed and end up spending a lot of time and energy doing nothing. Before you start your business you need to choose one market and grow it. If you decide you want to add another field to the mix, you can do so, but only after you establish your first stream of passive income. 

I started off cutting with a Cricut machine. I loved it, but then quickly switched to the Silhouette because I wanted more design freedom. Don't get me wrong, I loved designing physical products for people and making a dime, but as a single mother of three VERY young children I needed something more passive that didn't take up a lot of time. I really enjoyed creating SVGs but had no idea where to start selling them. Before I popped with my third kiddo I decided to start cleaning up my pre-made files from all of my physical products and start an Etsy store. I knew I wanted to market SVGs, the time was right before Halloween, so off I went. Looking back, I think I made a whopping $20 that first month, but it was $20 more than I had the previous month so it was a start. 

Read More : File Types and What They're Used for

When choosing your market you really want to focus on something you're passionate about. For me, I knew a lot of people couldn't design SVGs or just simply didn't have the time. My style is quirky, fun, and different. Bold designs with easy to cut lines so you're not having to deal with a ton of delicate weeding or cutting. 

When you are thinking about what you want to create, you have to ALSO determine what is going to set you apart from the rest of the design world. Keep in mind trademark and copyright are a HUGE part of that, which I will cover in a future lesson. 

Read More: Trademark Information

You'll need to decide WHAT you're looking to design and stick with it. For example, if you love planners you may want to focus on planner sheets and stickers. If you enjoy scrapbooking you may want to focus on patterns for scrapbook paper. If you enjoy website design, you may want to look into website themes for WordPress and Shopify. Photoshop gurus may look into presets and tools for the program. Whatever gets you EXCITED and doesn't bore you, because the last thing you want is to feel taxed doing it. 

I love designing cut files, it's relaxing to me, and there is never a day I sit down to design something where I think "This is so exhausting" Don't get me wrong, we all get burnt out and it's important to take a break every now and again. That's what is so beautiful about digital products, once they're up you can still make money, even if you're not creating something, so long as you have everything set up correctly. 

The other month a new video game got released and I decided instead of putting in my typical 40 hours a month, I would put in about 10ish. I still made over 600 dollars for minimal effort. Pretty sweet right? 

Here are some options to get you started:

  1. Digital Planners
  2. Invitations
  3. SVGs
  4. Scrapbook Paper/Patterns
  5. Photoshop Items
  6. Website Themes
  7. Procreate Brushes
  8. Mock ups
  9. Fonts
  10. Clip Art
  11. Sublimation Designs
  12. Coloring Books
  13. Social Media Ad Sets
  14. Website Banners
  15. Logo Templates
  16. Home Decor Prints
  17. Business Card Templates
  18. Icon Sets
  19. Embroidery Designs
  20. Paper Cutting Templates

The possibilities are endless but those are some options to get your brain thinking. Whatever you gain inspiration from start there. Choose one and GO FOR IT. Remember, it's not a earn money quick scheme. It will take a lot of blood, sweat and tears to get going, but if you stick with the program and continue to grow, within a year you can be earning a great passive income doing something you enjoy. 

To recap, when choosing your market:

  • Pick a digital product you enjoy working with/creating
  • Stand out from the crowd
  • Stick to one topic and grow that before expanding

That's the end of Lesson 1. Stay Tuned for Lesson 2 where we are going to discuss Creating Your Brand. Don't forget to Join my Facebook Group for updates tips, and tricks for growing your business and crucial elements to learn while growing. If you have any questions please do not hesitate to comment below. 


P.S. you can also choose to utilize this bootcamp for NON graphic products like resume templates, ad copies, eBooks, and magazines for example. Just choose your market and follow along as the lessons go. They will help you grow as well as these tips can be applied throughout. 

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